Experiences for
curious wine humans

Activities, learning and services crafted for you, who see in the world wines and vines an opportunity to change your life.

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You have seen the world of wine from afar…

Intrigued, but never thought much of it or took the time to explore it seriously.

Until that moment in time, you tasted a wine that woke up emotions inside you. A flavour or aroma that brought you back to your family, a childhood memory, a holiday moment, your roots or your home country.

At that very moment, a prickling bug ignited your curiosity. You changed. Wine communicated something different to you, way beyond the liquid inside the glass.

You became a wine human.

I was there almost 20 years ago when I crossed the door of a wine shop and asked point blank for a job. My personal and emotional connection with wine started.

I organise e-bike tours. I invite people to help me with El Triumpho (a wine created from a rescued vineyard). I host workshops and every month, I search for two unique bottles of wine with stories to tell in my subscription for curious wine humans.

With all this, I offer to accompany you on your own wine journey.

We’ll explore, learn and share moments together. I want you to see the power of wine as a connection tool. I want you to see wines in a new light.

More connected with stories, people, nature and the many links shared by the grapevines with our human lives.

Contact me to share a glass. I’ll be there.

Juan, Founder of the Wine Guru on Wheels

Workshops

Connect with the world of wine in many different ways.

With LEGOs, Storytelling, Connections & Art, Cheese & Wines, Juan to One, learning about Wine Faults, or even discovering the Human side of Terroir.

As a WSET Certified Wine Educator and French Wine Scholar, I spend plenty of time in formal classrooms.

But these workshops are my chance to throw away textbooks and create learning experiences which go beyond wine as a simple drinking beverage.

Join me!

Find out more →

Subscription

For curious wine humans.

Two wines per month, monthly subscription - no strings attached, you can join or cancel anytime.

Two bottles of wine that are meant to be together. By producers who strive to have a positive impact on the planet we share and understand that nature and humans complete each other.

Two wines. Two experiences!

Subscribe →

E-Bike and Vines

The Wine Guru would be nothing without his wheels.

For fellow wine-curious explorers, I run full-day and half-day e-bike tours. Cycle around the vineyards of Alsace Grand Crus in France.

Learn about their terroirs, visit small wineries with big stories to tell, and taste great local food.

Let’s explore!

Find out more →

My Wine

El Triumpho was born when I found an abandoned vineyard in the town of Brinckheim, 229 plants to be exact. It was planted with 70 years old vines of an old hybrid red grape called Triomphe d’Alsace.

As a naive first-time vigneron, I took the challenge to learn on the job and create a wine.

The result of two years of work and three countries’ collaborations, you can taste today.

Hope you love my wild wine!

BUY EL TRIUMPHO →

“The e-bike tour we did with Juan was the highlight of our trip! Everything was well planned and we learned so much about wine and the Alsace region. Juan was a wonderful guide. He is friendly and knowledgeable and easy going. It was a day filled with laughter and connection and great vibes! I would highly recommend this tour to anyone who is looking for an adventurous, educational and fun tour of this incredible region. Thanks so much for everything Juan, we will never forget it! A beautiful day!”

— Melissa from US, Germany -

My Wine Manifesto

Be lovable. Be approachable. Be unique. Be memorable. Make HISTORY. Be sweet. Be dry. Sometimes bitter or astringent, but always OPEN and always KIND. Be imperfect. Be firm. Show your VALUE. Express yourself. Teach something TO someone.

Learn something FROM EVERYONE. Share the juice of your life. Be WHITE or be DARK, but be social, and propagate your good kind. Make followers. Make fans. Build a community but be calm. AGE GRACEFULLY. Improve with time. Be simple. Be complex. Be WISE. Show all your layers, all the time.

Have balance. Have intensity. Have fun. Grow in the cold, but always smile at the sun. Be influenced by the sea or by a river. Be from a mountain or from a valley, but be YOURSELF and be ALIVE. Move often. Change often.

Evolve always. BE WINE!

Read my story

- Peter, Basel -

“I just completed a 1-to-1, five session, personalised, wine journey with Juan. I was hoping to learn a lot over these sessions, and my expectations were completely exceeded! Juan's passion and knowledge of wine is incredible, and this - combined with his great teaching ability and communication skills - made the learning easy and enjoyable. I can't believe how much we covered during these sessions. I would highly recommend Juan to anyone who is interested to learn more about wines.“