One-to-one courses helping you transform your wine life
Learn more. Learn faster. Have more fun.
The Wine Guru specialises in personalised education. I dedicate my time, wine knowledge and energy to you, and only you.
Your time, your pace, your place.
The only way to really transform your wine life.
Be confident about your wine taste
I will make sure you learn how to appreciate different qualities of wines, and expertly navigate that very moment a glass is poured in front of you.
Power to you. The wine drinker.
Buy the right wines at the right price
Discover the main reasons affecting the value, quality and style of wines, so you make the best “informed” decision about wines at every wine buying occasion, without relying on the bottle price as a guide.
Power to you. The wine buyer.
Discover the beautiful world of wine
Immerse yourself in a journey of wine discovery that takes you from the basics of tasting wine, to understanding clearly about nature, production, grape varieties and the key wine growing regions of the world.
Power to you. The wine explorer.
‘Wine is above all: a bonding human experience’
- My Grandfather, the original Juan, the original Wine man -
Personalised Wine Education Packages
Each package has been created to increase your understanding, acquire key knowledge and enhance your appreciation for wine.
Courses combine bespoke education material, videos & wines with one-to-one sessions at home.
— 100% Wine Education Guarantee —
‘Switzerland has 2.8 million of regular weekly wine drinkers, who will consume together at least 134,400,000 bottles of wine this year’
- Wine Intelligence Switzerland Landscapes Report, Nov 2018 -
How many of these drinkers will be happy with their wine choices?
Will you? Select which of the options you want to find out more about and apply to book your course. Places are limited.
‘Juan’s knowledge & enthusiasm for wine is palpable.’
- Rob & Sacha, Basel, Switzerland -
Are you keen to learn more about wine?
Do you want to stop your partner being the only one making the wine choices?
Do you want to be sure what to “smell” when a waiter pours a glass for you?
Do you want to buy confidently next time you shop for wines, either for you or your friends for dinner, without looking only at the price of the bottle?
If any of these questions resonate in your mind, I would love to hear from you. Let’s start a wine journey together.