Personalised
wine experiences & wine education

 
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One-to-one wine courses &
wine experiences that will transform your wine life

Learn more. Learn faster. Have more fun.
The Wine Guru specialises in personalised wine experiences and wine education to make you feel more comfortable, confident and independent around wine.
I dedicate my time, knowledge and energy to you, and only you.

Your time, your pace, your place.
The only way to really transform your wine life.

 
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Be confident about your wine taste
I will make sure you learn how to appreciate different qualities of wines, and expertly navigate that very moment a glass is poured in front of you.
Power to you. The wine drinker.

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Buy the right wines at the right price
Discover the main reasons affecting the value, quality and style of wines, so you make the best “informed” decision about wines at every wine buying occasion, without relying on the bottle price as a guide.
Power to you. The wine buyer.

 
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Discover the beautiful world of wine
Immerse yourself in a journey of wine discovery that takes you from the basics of tasting wine, to understanding clearly about nature, production, grape varieties and the key wine growing regions of the world.
Power to you. The wine explorer.

 ‘Wine is above all: a bonding human experience’

- My Grandfather, the original Juan, the original Wine man -

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Personalised Wine Education Packages

Each package has been created to increase your understanding, acquire key knowledge and enhance your appreciation for wine. I want you to feel more comfortable, confident and independent around wine.
Courses combine bespoke education material, videos & wines with one-to-one sessions at home.

100% Wine Education Guarantee

‘Switzerland has 2.8 million of regular weekly wine drinkers, who will consume together at least 134,400,000 bottles of wine this year’

- Wine Intelligence Switzerland Landscapes Report, Nov 2018 -

How many of these drinkers will be happy with their wine choices?
Will you?
Select which of the options you want to find out more about and apply to book your course. Places are limited.

 
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chf 543
per person

(based on 2 people learning together)

Learn how to taste, recognise wine faults and appreciate different qualities in wines


Initial Wine Learning

Discover Why? you like the wines you like. Learn if you are Sweet, Sensitive or Tolerant wine drinker

6 bottles of wine curated and chosen to support your learning experience. Delivered to your door

Access to our Online Wine Academy

Private wine education. One-to-one:
3 hours teaching and wine tasting together

Invite your friend, partner or colleague to learn with you!

Final tasting of wines with faults. Never doubt again if a bottle of wine is corked or not
!

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chf 738
per person

(based on 4 people learning together)

All you need to know to buy and select wines like an expert without relying on price

We meet face to face to start the journey. Glass of wine on me!

Initial Wine Learning
Discover Why? you like the wines you like. Learn if you are Sweet, Sensitive or Tolerant wine drinker

18 bottles of wine curated and chosen to support your learning experience. Delivered to your door

Access to our Online Wine Academy

Private wine education. One-to-one:
One day - 8 hours teaching. Wine tasting of key grape varieties. How to read labels and more.

Invite your friends, partner or colleagues to learn with you!

Final field trip shopping for wines together!

- COMING SOON -

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chf 1263


per person

(based on 6 people learning together)

Become a wine connoisseur. Learn all about wines, understand and taste wines from the most important wine regions in Europe & the world

We meet face to face to start the journey and tailor-made your wine education experience. Glass of Champagne on me!

Initial Wine Learning
Discover Why? you like the wines you like. Learn if you are Sweet, Sensitive or Tolerant wine drinker

36 bottles of wine curated and chosen to support your learning experience. Delivered to your door

Access to our Online Wine Academy

Private wine education. One-to-one:
Two days - 16 hours teaching. Wine tasting, key grape varieties, key wine regions of the world & and all those missing pieces of the wine puzzle you always wanted to learn.

Final Third day: Invite 5 friends to an all inclusive private visit to a local winery for a discovery wine tasting

The wine guide? you!

- COMING SOON -

 ‘Juan’s knowledge & enthusiasm for wine is palpable.’

- Rob & Sacha, Basel, Switzerland -

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Wine Experiences Basel

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Local Swiss Cheese & Swiss Wines: the story of an alpine marriage

Price per person: 136 CHF

Location: Café con Letras,
Rheingasse 69, 4058 Basel

Fathers versus sons: The wine tasting of iconic grape varieties vs their famous offsprings

Price per person: 174 CHF

Location: Café con Letras,
Rheingasse 69, 4058 Basel

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Wine and War: a historic wine tasting experience

Price per person: 289 CHF

Location: Central Basel,
walking distance from Basel SBB