Educated Wine Enthusiasts on Tour

Wine learning experiences that last a lifetime.

We offer wine tours in Alsace for serious wine enthusiasts and professionals. Guided, hosted and created by local wine gurus.

Choose Your Tour
A logo featuring a person smelling a wine glass on a cargo bike, with the text 'Wine Guru on Wheels' and the initials 'WGW'.

MEET YOUR GURUS

Who We Are

Educational wine tours in Alsace created and crafted for serious wine enthusiasts, guided by wine professionals.

A man wearing sunglasses and a gray shirt holding two large bottles of wine in front of a vineyard on a sunny day.

We are not tourist guides. We are local wine professionals, wine educators and communicators who explore Grand Cru vineyards and Domaines to create vivid learning experiences. The wineries we visit share their exceptional wines with us and convey the love for their craft, winemaking philosophies, traditions and human stories. 

Learn More About Us

  • "Juan is a fantastic tour guide. His knowledge and passion for Alsace is infectious. He spent an extraordinary amount of time working with me to tailor our visit to our interests. Highly recommended."

    — Ron Fierstein, French Wine Scholar (FWS) | USA

  • "Wine Guru on Wheels is the only experience you need to book when visiting Alsace and Colmar — friendly, easy, and superior knowledge. Juan is a welcome sight to local winemakers, and the genuine smile on their faces when he walks in is unlike any I've ever seen."

    — Colin O'Donnell, WSET L1 | Poland

  • "A fantastic tour with a wonderful guide! Juan is incredibly knowledgeable about all aspects of wine production, including geology, climate, social, political, and economic history, chemistry, marketing, etc. And he has a really wonderful, fun-loving personality that makes the whole day a fun adventure."

    — Paula Fomby, Wine Enthusiast | USA

BE OUR GUEST

Who is this for?

A group of people riding bicycles on a dirt path through a vineyard, with a woman in the foreground smiling and wearing sunglasses and a helmet, and a man in a red shirt and helmet pointing ahead with a bike trailer in front of him.

  • Wine lovers who have already entered the world of wine education

  • Active wine professionals making a living from the wonderful world of wine

  • For teams or groups of friends who are passionate about wine, with an equal thirst for local knowledge and sharing memories

  • Wine students preparing for exams who want to improve their learning experience in the region

  • Any other wine-human looking for a deeper connection with the region, the wines and the culture of Alsace


    A note about language: Our tours may be guided in French, German, English, Italian or Spanish.

Wine Tours in Alsace

WINE GURU ON WHEELS

Explore Our Wine Tours
  • Four people on mountain bikes taking a break on a gravel road in a lush green hilly landscape, with one person pointing and others listening.

    Alsace Grand Crus | Wines, Food & Culture Tour


    FULL-DAY TOUR • E-BIKES

    Our best selling wine tour combines the closeness to the vineyards with the charm of the wines, people and food culture of Alsace. 

    Learn More

  • A man is giving a wine tasting at a winery to a group of people inside a rustic wine shop.

    Naturally Alsace | Low Intervention & Natural Wines


    FULL-DAY TOUR • E-BIKES

    Explore iconic biodynamic and low-intervention producers redefining Alsace through sustainable practices and characterful wines. 

    Learn More

  • Two wine bottles leaning against a tree outdoors on grass, one white Riesling and one red Kanzlerberg, in a vineyard or garden setting.

    The Monarch Grapes Tour | Riesling & Pinot Noir


    2 DAYS, 1 NIGHT • MINI-VAN & E-BIKES

    For serious enthusiasts who want to explore these two emblematic grapes in depth, this tour showcases the present and exciting future of Alsace. 

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  • A group of nine people standing outdoors in a vineyard, holding glasses of wine, with rolling vineyards and hills in the background.

    Immersive Learning | Multi-Day & Weekend Tours for Groups


    3 DAYS, 2 NIGHTS • MINI-VAN & E-BIKES

    Tailor-made, immersive learning ideal for colleagues or groups of friends who want to go deeper and spend more than one day in Alsace.

    Learn More

CUSTOMISE YOUR EXPERIENCE

Only For You

Private tours for couples, groups of friends or work colleagues

A bespoke wine journey designed around your interests, pace, and level of wine learning enthusiasm.

Request a private tour
A smiling woman and man sitting outdoors at a table with wine bottles and glasses, enjoying a sunny day in a vineyard with green rolling hills and a clear blue sky in the background.

ADDED-VALUE EXPERIENCES

Enhanced Tours

We stop for learning in beautiful vineyard locations!

Since learning is our main objective, we bring the wines closer to the vines for unique experiences.  

We integrate these experiences in our tours considering timings, weather conditions and tour schedule. See more details about each of them on our Discover Alsace Blog.

  • We uncover the wonderful world of sparkling wines in vineyard locations.

  • We compare two wine creations from the same terroir, vintage, price and grape variety. What’s the difference? The human behind.

    Read more on my blog here.

  • A new wave of excitement about Pinot Noir has begun in Alsace. Unfortunately, this grape prefers the same soil as the highly regarded Gewurztraminer.

    Only time will tell how vignerons will allow these two great wines to coexist. Read more on my blog.A new wave of excitement about Pinot Noir has begun in Alsace.

    Unfortunately, this grape prefers the same soil as the highly regarded Gewurztraminer. Only time will tell how vignerons will allow these two great wines to coexist.

Why Alsace?

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Strong Biodynamic Practices

    The cool-moderate climate, along with dry, sunny autumn weather, is conducive to biodynamic vineyard practices. The region accounts for 12.8% of France’s certified biodynamic vineyards, even though Alsace represents less than 5% of the country’s surface under vines.

  • drawing of a cargo bike outside

    Lower Impact on the Environment

    For me, small is better in the wine world. The average medium-sized Domaine holds a vineyard surface of approx. 15 hectares. Large enough to support a family, with smaller volumes on average to sell. Less incentive to push wine to consumers for the sake of consumption.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and half circle lines.

    Family-Run Domaines

    Domaines are run by the same family across many generations. Because of this, there is more connection with the history of the place and deeper cultural roots with the region. No big CEOs, CFOs, or shareholders to create budgets for, just good wines for us!

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and circle lines.

    Closeness to the Wine Artisans

    The owner of the Domaine leads the orchestra. They conduct the vineyard, play with the wine equipment, compose the wine songs, and sing the story of the wines to you. As a result, we can experience a closeness to the wine artists like in no other place.

Trusted Partners
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